As the UEFA European Championships 2024™ in Germany reaches its climax, Adidas has revealed the FUSSBALLLIEBE FINALE Official Match Ball, set to take center stage in the highly anticipated semi-finals and final. This new ball is a striking evolution of the group stage version, injecting the energy of the tournament’s final stages with a visually stunning design and cutting-edge technology.
The FUSSBALLLIEBE FINALE retains the iconic wing shapes but amplifies them with dynamic black edges, curves, and dots, now boldly incorporating the black, red, and gold of host nation Germany. A significant departure from the group stage ball is the base color. The white has been replaced by a captivating silver, meticulously chosen to represent the coveted silverware awaiting the final four contenders. Adidas engineers have rigorously tested this silver hue with athletes to guarantee its prominence on the pitch, minimizing light reflection and ensuring optimal visibility for players and spectators alike.
Debuted at the Home of Adidas Football in Berlin, this match ball marks a technological milestone as the first UEFA European Championships™ Final Official Match Ball to integrate Connected Ball technology. This groundbreaking innovation provides real-time, precise ball data to video match officials. By merging player position data with AI, this technology is instrumental in UEFA’s semi-automated offside system, proving crucial in supporting accurate in-game decisions throughout the tournament and ensuring fairness in these critical Euros Final 2024 matches.
Beyond assisting officials, the Connected Ball technology enriches the fan experience by delivering detailed in-play metrics. Viewers can gain deeper insights into the game with accurate measurements of ball speed, spin rates, and distances, bringing them closer to the action of the euros final 2024.
Innovation extends beyond connectivity with the inclusion of the CTR-CORE within the ball. This core is engineered to maximize accuracy and consistency, maintaining optimal shape and air retention throughout intense match play. The PRECISIONSHELL polyurethane (PU) skin, featuring micro and macro textures and a 20-piece panel configuration, further enhances aerodynamics, ensuring exceptional performance during these crucial euros final 2024 games.
Solène Störmann, Global Category Director for Football Hardware at Adidas, commented, “Hosting the UEFA European Championships™ in a single nation for the first time since 2016 inspired us to infuse the FUSSBALLLIEBE FINALE with the iconic colors of the German flag. The distinctive silver base truly sets it apart as the ball for the tournament’s decisive matches, embodying the trophy these teams fiercely compete for.”
Störmann added, “As we approach the tournament’s final stages, we are proud to have brought FUSSBALLLIEBE, the joy of football, to fans across Germany. This ball also signifies a new era of technical innovation at the UEFA European Championships™ with Connected Ball Technology. We eagerly anticipate witnessing the FUSSBALLLIEBE FINALE in action during the deciding matches and wish all teams competing for the title of best in Europe the very best.”
Adidas also introduced a new match ball plinth for the semi-final and final pre-match ceremonies. Designed by Berlin-based artistic duo Gonzales Haase AAS, the plinth is crafted from anodized aluminum in a triangular prism shape. Comprising 54 triangles, it symbolizes the 54 UEFA associations involved in the UEFA EURO 2024™ tournament and its qualifying rounds.
Reflecting Adidas’s ongoing commitment to social responsibility, the FUSSBALLLIEBE FINALE Official Match Ball contributes 1% of net sales to Common Goal. This initiative supports programs driving positive social change in underserved communities, fostering a more inclusive future through football.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase at adidas retail locations, select retailers, and online at adidas.com football balls.
For more information, visit adidas.com and follow @adidasfootball on Instagram or Twitter for further updates and conversation around the euros final 2024.
