As the UEFA European Championships 2024™ in Germany reaches its climax, adidas has revealed the stunning FUSSBALLLIEBE FINALE Official Match Ball. This new ball is set to take center stage in the highly anticipated semi-finals and the final match of Euro Final 2024, building upon the excitement and innovation of the tournament.
The FUSSBALLLIEBE FINALE is not just a new colorway; it’s a symbol of the ultimate prize in European football. While retaining the dynamic wing shapes of the group stage ball, this iteration explodes with the iconic black, red, and gold of the German flag, the host nation of Euro Final 2024. These vibrant accents highlight the energy and passion of the tournament’s final stages.
The most striking change is the shift from a white base to a sophisticated silver. This metallic sheen is deliberately chosen to represent the coveted silverware that awaits the champion of Euro Final 2024. Adidas engineers have meticulously developed this silver hue, rigorously testing it with athletes to ensure optimal on-pitch visibility without any distracting light reflection. This ensures that as the drama unfolds in the Euro Final 2024, the ball remains perfectly visible for players and fans alike.
Unveiled at the Home of adidas Football in Berlin, the FUSSBALLLIEBE FINALE continues the technological revolution introduced earlier in the tournament. It proudly stands as the first-ever UEFA European Championships Final Official Match Ball to incorporate Connected Ball technology. This groundbreaking innovation provides real-time, precise ball data to video match officials. By combining player positioning data with advanced AI, this technology is instrumental in UEFA’s semi-automated offside system, proving crucial in supporting accurate in-match decisions throughout Euro Final 2024.
But the benefits of Connected Ball technology extend beyond officiating. It significantly enhances the fan experience, providing viewers with accurate, in-play data. Fans watching the Euro Final 2024 will gain deeper insights into the game, seeing metrics like ball speed, spin rate, and the distance the ball travels when a goal is scored. This adds a new layer of engagement and understanding to every moment of the final matches.
The FUSSBALLLIEBE FINALE also boasts cutting-edge construction for peak performance. At its heart is the CTR-CORE, a revolutionary core designed to maximize accuracy and consistency. This core ensures exceptional shape and air retention, vital for the high stakes of the Euro Final 2024. The ball’s outer skin, the PRECISIONSHELL, is made from polyurethane (PU) and features both micro and macro textures. Combined with a 20-piece panel shape, this design optimizes aerodynamics, giving players superior control and precision during crucial moments of the Euro Final 2024.
Solène Störmann, Global Category Director for Football Hardware at adidas, emphasized the ball’s design and significance: “With this being the first UEFA European Championships hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be deeply inspired by the iconic colors of the German flag. To truly distinguish it as the ball for the most important games, we chose a striking silver base, making it a symbol of the trophy itself.”
Störmann also reflected on the tournament’s impact: “As we approach the final stages of Euro Final 2024, we are honored to have brought FUSSBALLLIEBE – the joy of football – to fans across Germany. This ball marks a new era of technical innovation for the UEFA European Championships through Connected Ball Technology.” She concluded, “We eagerly anticipate seeing the FUSSBALLLIEBE FINALE in action during the decisive matches and wish all teams the best as they compete to become the champions of Europe.”
Adding to the pre-match spectacle of the semi-finals and Euro Final 2024, adidas has also unveiled a brand-new match ball plinth. Created by Gonzales Haase AAS, a Berlin-based artistic duo known for their innovative designs, the plinth is crafted from anodized aluminum in a triangular prism shape. This prism is composed of 54 triangles, each representing one of the 54 UEFA associations that participated in the UEFA EURO 2024™ tournament and its qualifying rounds, a testament to the pan-European nature of Euro Final 2024.
The FUSSBALLLIEBE FINALE Official Match Ball continues adidas’ commitment to social responsibility. 1% of net sales will be contributed to Common Goal, supporting initiatives that drive positive social change in underserved communities. This reinforces football’s power to create a more inclusive and equitable future, extending the positive impact of Euro Final 2024 beyond the pitch.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase now at adidas retail stores, selected retailers, and online at adidas.com football balls. Don’t miss the chance to own a piece of Euro Final 2024 history and experience the innovation and design of the official final match ball.
For more information, visit adidas.com or follow @adidasfootball on Instagram and Twitter for live updates and behind-the-scenes content from Euro Final 2024.
