As the excitement builds for the climax of UEFA Euro 2024, adidas has launched the FUSSBALLLIEBE FINALE Official Match Ball. This striking new ball is designed specifically for the Semi Final Euro 2024 matches and the final in Germany, marking a thrilling evolution from the group stage design.
The FUSSBALLLIEBE FINALE retains the iconic wing shapes of the group stage ball but introduces a bold color palette inspired by the host nation. The prominent black wing details are now accentuated with vibrant red and gold edges, curves, and dots, directly mirroring the unmistakable colors of the German flag. This design choice not only celebrates the host country but also adds a dynamic visual element to the ball’s appearance on the pitch.
A significant change from the group stage ball is the base color. The FUSSBALLLIEBE FINALE replaces the white base with a visually arresting silver. This silver hue is not just for aesthetic appeal; it symbolizes the coveted silverware that awaits the final four teams competing in the semi final Euro 2024 and beyond. Adidas specially developed and rigorously tested this silver color with athletes to ensure optimal visibility on the field without any distracting light reflection. This ensures players and viewers alike can clearly track the ball during these crucial high-stakes matches.
Unveiled at the Home of adidas Football in Berlin, the FUSSBALLLIEBE FINALE is groundbreaking as the first UEFA European Championships Final Official Match Ball to incorporate Connected Ball technology. This innovation provides real-time, precise ball data to video match officials. By combining player position data with advanced AI, this technology significantly contributes to UEFA’s semi-automated offside system. Throughout the tournament, this technology has proven invaluable in supporting accurate and efficient in-match decisions, and will continue to play a crucial role in the semi final euro 2024 games and final.
Beyond assisting officials, the Connected Ball technology elevates the fan experience. It delivers accurate, in-play data metrics directly to viewers, including ball speed, spin, and the total distance the ball travels – even capturing the distance of spectacular goals. This rich data integration offers fans a deeper understanding and appreciation of the game’s dynamics.
The FUSSBALLLIEBE FINALE also boasts cutting-edge core and skin technologies. The CTR-CORE at its heart is engineered to maximize accuracy and consistency, maintaining optimal ball shape and air retention throughout intense match play. The PRECISIONSHELL polyurethane (PU) skin features both micro and macro textures, combined with a 20-piece panel configuration. This design is meticulously crafted to enhance aerodynamics, giving players superior control and feel, crucial in the pressure-filled environment of the semi final euro 2024 and final.
Solène Störmann, Global Category Director for Football Hardware at adidas, commented on the ball’s design and innovation: “With this being the first UEFA European Championships to be hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be heavily inspired by the iconic colours of the German flag. But to really stand out as the ball for the most decisive games, we’ve opted for a distinctive silver base that makes the ball almost embody the coveted trophy that all these great teams will be competing for.”
She further added, “As we reflect on the tournament in its final stages, it’s been an honor to be part of bringing FUSSBALLLIEBE, the joy of football, to all the fans around Germany. This is also a ball that has brought in a new era of technical innovation to the UEFA European Championships through Connected Ball Technology. We can’t wait to see the new FUSSBALLLIEBE FINALE ball in the deciding matches and wish all teams the best of luck as they compete to be the best team in Europe.”
Adding to the pre-match spectacle for the Semi-Final and Final, adidas has also unveiled a brand new match ball plinth. Created by Berlin-based artistic duo Gonzales Haase AAS, the plinth is constructed from anodized aluminum in a triangular prism shape. It features 54 triangles, each representing one of the 54 UEFA associations involved in the UEFA EURO 2024 tournament and its qualifying rounds, a symbolic nod to the widespread reach of European football.
Continuing adidas’ commitment to social responsibility, the FUSSBALLLIEBE FINALE Official Match Ball contributes 1% of net sales to Common Goal. This initiative supports programs driving lasting social change within underserved communities, using football as a tool to build a more inclusive and equitable future.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase now at adidas retail locations, select retailers, and online at adidas.com football balls.
For more information, visit adidas.com or follow @adidasfootball on Instagram and Twitter for the latest updates and conversations around the semi final euro 2024 and the beautiful game.
