As sneaker enthusiasts gear up for 2025, Jordan Brand is poised to deliver a lineup of iconic retros, with whispers growing louder about the return of a grail: the Off-White x Air Jordan 1 High OG “Euro.” Initially launched as a Europe exclusive in 2018, the “Off White Euro,” now sometimes referred to as “Alaska,” quickly ascended to legendary status, embodying the groundbreaking collaboration between Nike and Virgil Abloh’s Off-White label.
This coveted sneaker is rumored to make its comeback around Black Friday in November 2025, much to the delight of fans who missed out on the initial release. The re-release is expected to meticulously mirror the original design, showcasing a pristine white-on-white color scheme. This clean palette throws the spotlight onto the intricate craftsmanship and signature deconstructed aesthetic that defines Off-White’s Nike collaborations. Key details like exposed stitching, the iconic Off-White zip tie, and bold branding are all anticipated to return, cementing the “Off White Euro” Air Jordan 1’s place as a modern icon in sneaker culture.
Confirmed by sources including HouseOfHeat, EldenMonitors, and SneakerMarketRo, the buzz around this re-release is building momentum. Jordan Brand’s decision to revive this highly exclusive and sought-after sneaker underscores its enduring legacy and ensures a new generation of fans, alongside OG collectors, will have a chance to experience a piece of sneaker history. Keep your eyes locked for official announcements as 2025 approaches for what promises to be one of the most significant sneaker releases in recent years.
