As the excitement builds for the UEFA European Championships 2024TM climax, adidas has revealed the FUSSBALLLIEBE FINALE Official Match Ball, set to take center stage in the highly anticipated semi-finals and Euro 2024 Final in Germany. This new ball is a vibrant evolution of the FUSSBALLLIEBE, the official match ball used throughout the group stage, and it’s designed to capture the spirit of the tournament’s decisive matches.
The euro 2024 final ball, FUSSBALLLIEBE FINALE, boasts a striking visual update. While retaining the iconic black wing shapes of its predecessor, this version amplifies the energy with vibrant edges, curves, and dots. These dynamic elements are rendered in the unmistakable black, red, and gold of the German flag, paying homage to the host nation as it prepares for the tournament’s pinnacle.
A significant departure from the group stage ball is the introduction of a captivating silver base. This replaces the white, and is a deliberate choice to represent the coveted silverware that the final four teams will fiercely contest. The silver hue of the euro 2024 final match ball is not just aesthetically driven; it has been meticulously developed and rigorously tested with athletes to ensure optimal on-pitch visibility without causing distracting light reflections. This ensures that players can track the ball effortlessly under stadium lighting, crucial for the high-stakes environment of the euro 2024 final.
Unveiled at the Home of adidas Football in Berlin, the FUSSBALLLIEBE FINALE marks a technological milestone as the first euro 2024 final Official Match Ball to integrate Connected Ball technology. This groundbreaking innovation provides video match officials with precise, real-time ball data. By merging player position data with AI, this technology significantly contributes to UEFA’s semi-automated offside system. Throughout the tournament, this system has been instrumental in ensuring the accuracy and fairness of crucial in-match decisions, and it will undoubtedly play a vital role in the euro 2024 final.
Beyond assisting officials, the Connected Ball technology elevates the fan experience. Viewers can enjoy enhanced insights into the game with accurate measurements of in-play dynamics. From ball speed and spin to the total distance traveled before finding the back of the net, fans gain a deeper appreciation for the athleticism and skill on display in the euro 2024 final.
The technological advancements extend beyond connectivity. The euro 2024 final ball features a revolutionary core known as CTR-CORE. This design is engineered to maximize accuracy and consistency, while ensuring optimal shape and air retention throughout the intense matches. Complementing the CTR-CORE is the PRECISIONSHELL polyurethane (PU) skin. This outer layer incorporates both micro and macro textures and is structured with a 20-piece panel shape. This sophisticated construction is meticulously crafted to enhance aerodynamics, giving players superior control and precision during crucial moments of the euro 2024 final.
Solène Störmann, Global Category Director for Football Hardware at adidas, emphasized the inspiration behind the ball: “With this being the first UEFA European ChampionshipsTM to be hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be heavily inspired by the iconic colours of the German flag. But to really stand out as the ball for the most decisive games, we’ve opted for a distinctive silver base that makes the ball almost embody the coveted trophy that all these great teams will be competing for.” She further reflected on the tournament and the ball’s innovation: “As we reflect on the tournament in its final stages, it’s been an honor to be part of bringing FUSSBALLLIEBE, the joy of football, to all the fans around Germany. This is also a ball that has brought in a new era of technical innovation to the UEFA European ChampionshipsTM through Connected Ball Technology… We can’t wait to see the new FUSSBALLLIEBE FINALE ball in the deciding matches and wish all teams the best of luck as they compete to be the best team in Europe.”
Adding to the pre-match spectacle of the semi-final and euro 2024 final, adidas also unveiled a brand-new match ball plinth. Designed by Gonzales Haase AAS, a Berlin-based artistic duo celebrated for their innovative approach, the plinth is constructed from anodized aluminum in a triangular prism form. Comprising 54 triangles, the plinth symbolically represents the 54 UEFA associations that participated in the UEFA EURO 2024TM tournament and its qualification rounds, further emphasizing the pan-European significance of the euro 2024 final.
The FUSSBALLLIEBE FINALE Official Match Ball underscores adidas’s ongoing commitment to social responsibility. The company will contribute 1% of net sales to Common Goal, supporting initiatives that champion lasting social change within underserved communities and promote a more inclusive future through football.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase starting today at adidas retail locations, selected retailers, and online at adidas.com football balls.
As the euro 2024 final approaches, the FUSSBALLLIEBE FINALE Official Match Ball is poised to become an iconic symbol of this prestigious tournament. Its innovative technology, striking design, and connection to the host nation and the spirit of competition make it a fitting centerpiece for the culmination of Euro 2024. For more information, visit adidas.com or follow @adidasfootball on Instagram or Twitter for further updates and conversation.
