As the excitement for the UEFA Euro 2024 intensifies, Adidas has just dropped the FUSSBALLLIEBE FINALE Official Match Ball, set to ignite the semi-finals and final matches in Germany. This reveal marks a thrilling moment for fans eagerly following Euro 2024 Today, as the tournament approaches its climax.
Design Inspired by German Colors and the Silverware Awaits
The FUSSBALLLIEBE FINALE ball is not just a piece of equipment; it’s a symbol of the high stakes as Euro 2024 reaches its final stages. Building on the visual identity of the group stage ball, this new version features prominent black wing shapes, now energized with vibrant edges, curves, and dots in the iconic black, red, and gold of host nation Germany. This color scheme proudly celebrates Germany’s role in hosting Euro 2024 today.
Replacing the white base, a striking silver color dominates, meticulously chosen to represent the coveted silverware awaiting the final four teams. This silver hue, developed and rigorously tested with athletes, ensures maximum visibility on the pitch without causing distracting light reflections, crucial for the high-pressure environment of Euro 2024 matches today.
Connected Ball Technology: Revolutionizing Officiating in Euro 2024
Unveiled at the Home of Adidas Football in Berlin, the FUSSBALLLIEBE FINALE is groundbreaking as the first UEFA European Championship Final match ball to incorporate Connected Ball technology. This innovation delivers real-time, precise ball data to video match officials. By merging player position data with AI, this technology significantly contributes to UEFA’s semi-automated offside system. This has been instrumental in supporting accurate and swift in-match decisions throughout Euro 2024 today, ensuring fairness and precision in every play.
Beyond assisting officials, the Connected Ball technology enhances the viewing experience for fans globally, keeping everyone engaged with Euro 2024 today. Viewers gain access to accurate in-play data, including ball speed, spin, and distance traveled, bringing them closer to the action and providing deeper insights into the game’s dynamics.
Advanced Construction for Peak Performance
Innovation extends beyond technology with the ball’s core construction. The CTR-CORE is engineered to maximize accuracy and consistency, maintaining perfect shape and air retention throughout intense Euro 2024 matches. Complementing this, the PRECISIONSHELL polyurethane (PU) skin features micro and macro textures, along with a 20-piece panel shape. This design is optimized for enhanced aerodynamics, ensuring players experience superior control and precision as they compete for the Euro 2024 title today.
Adidas’ Commitment and Artistic Plinth
Solène Störmann, Global Category Director for Football Hardware at Adidas, emphasizes the inspiration behind the ball: “With this being the first UEFA European Championships to be hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be heavily inspired by the iconic colours of the German flag. But to really stand out as the ball for the most decisive games, we’ve opted for a distinctive silver base that makes the ball almost embody the coveted trophy that all these great teams will be competing for.“
Störmann also reflects on the tournament’s impact: “As we reflect on the tournament in its final stages, it’s been an honor to be part of bringing FUSSBALLLIEBE, the joy of football, to all the fans around Germany. This is also a ball that has brought in a new era of technical innovation to the UEFA European Championships through Connected Ball Technology.“
“We can’t wait to see the new FUSSBALLLIEBE FINALE ball in the deciding matches and wish all teams the best of luck as they compete to be the best team in Europe.”
Adding an artistic touch to the pre-match ceremonies for the Semi-Final and Final, Adidas has unveiled a brand-new match ball plinth. Created by Berlin-based artistic duo Gonzales Haase AAS, the plinth, made of anodized aluminum in a triangular prism shape, features 54 triangles, each representing a UEFA association involved in Euro 2024.
Further highlighting Adidas’ dedication to social responsibility, the FUSSBALLLIEBE FINALE Official Match Ball contributes 1% of net sales to Common Goal. This initiative supports lasting social change in underserved communities, fostering a more inclusive future through football, beyond just the excitement of Euro 2024 today.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available now at adidas retail stores, selected retailers, and online at adidas.com football balls.
Stay updated with all things Euro 2024 today and follow @adidasfootball on Instagram or Twitter for more.
