The discussion around video game pricing in Europe has recently resurfaced, particularly concerning the seemingly common 80 Euro price tag. While some attribute this cost to Value Added Tax (VAT) and standard European pricing practices, others argue that this figure is disproportionately high when compared to prices in the United States and doesn’t reflect the economic realities across the Eurozone.
It’s often pointed out that European prices are displayed inclusive of tax, unlike in some regions where tax is added at the point of purchase. This difference in presentation can lead to initial confusion when comparing prices internationally. However, the core issue raised is not simply about tax transparency, but whether the base price for games in Europe, culminating in that 80 euro figure, is justifiable.
The argument stems from the observation that, barring exceptions for certain publishers, video games generally appear numerically cheaper in the US market. The question then becomes whether the 80 euro price point is a result of a genuine mistake, or a deliberate strategy to capitalize on the European market, perceived to be wealthier. Even at a lower price point like 60 euros, the economic impact differs significantly from a $60 price tag in the US, considering purchasing power and average disposable income. Furthermore, historical data suggests that even with minimum wage differences, many individuals in the US, even in states like Florida, might have comparable or even higher disposable incomes than some European counterparts.
This pricing discrepancy becomes even more pronounced when considering the varying economic strengths within the Eurozone itself. For gamers in European countries where the euro holds considerably less purchasing power, the 80 euro price tag represents a significant financial burden, effectively making games less accessible and raising concerns about equitable pricing across the region. The consistent presence of the 80 euro price point, therefore, warrants closer examination and open discussion regarding fair regional pricing strategies in the video game industry.
