Euro Asia Imports (EAI) has long been whispered about in cycling circles as a treasure trove for unique and high-quality components. For those in the know, stumbling upon their catalog is like entering an “eye candy” store, filled with parts that ignite the imagination and fuel dream builds. However, this allure comes at a price, as acquiring components from Euro Asia Imports often requires a significant investment.
The exclusivity of Euro Asia Imports extends beyond just price. Unlike mainstream retailers, EAI operates primarily through bicycle shops. This means that direct purchasing isn’t an option; instead, enthusiasts must navigate their local bike shop network to access EAI’s coveted goods. In Toronto, for example, Urbane Cyclist stands out as a reputable shop that facilitates orders from Euro Asia Imports. This indirect purchasing model adds a layer of bespoke service but also contributes to the overall cost and lead time, with shipments to Canada typically taking a couple of weeks.
Despite the premium price point and indirect purchasing process, the appeal of Euro Asia Imports remains strong. Cyclists seeking unique, high-performance, and often rare components find EAI to be an indispensable resource. The catalog itself is a testament to cycling heritage and craftsmanship, featuring brands and products that often transcend trends and embody timeless quality.
One long-time enthusiast recounts their decade-long experience with Euro Asia Imports, highlighting a Campagnolo belt buckle as a frequently used and cherished item. This seemingly small purchase speaks volumes about EAI’s product range, which extends beyond the typical bike parts to include unique accessories that reflect a passion for cycling culture. Further delving into more substantial acquisitions, the enthusiast mentions obtaining a Dedacciai lugged frame and fork set from EAI. This set, complete with cast lugs and distinctive dropouts, represents the higher end of EAI’s offerings, appealing to those building custom, classic-style bicycles.
The story of Euro Asia Imports takes an intriguing turn with the tale of the AREA 51 bicycle project. According to sources, including Dave Lundegard at Euro-Asia Importers, AREA 51 was conceived as a line of more accessible track bikes. These frames were built by John Knox around 1999/2000, utilizing NOS Columbus tubing (Aelle with Thron stays) provided by Euro-Asia. Interestingly, amidst this line of track frames, a unique cyclocross frame emerged. This one-of-a-kind frame, built with long horizontal Campagnolo dropouts, stands as an anomaly within the AREA 51 project, making it a rare find with a compelling backstory. Euro-Asia Imports supplied John Knox with tubing sets, and he, in turn, developed the AREA 51 name, graphics, and paint schemes, creating a brand that, though short-lived, left a mark on cycling history.
The legacy of AREA 51, with its aim to provide quality track frames, finds a modern echo in the BAREKNUCKLE track frame. While distinct from AREA 51 in its Italian manufacturing and the absence of John Knox, the BAREKNUCKLE frame can be seen as a spiritual successor, continuing Euro Asia Imports’ vision of offering high-performance track cycling equipment.
While the enthusiast’s AREA 51 cyclocross bike may no longer be their primary ride, it remains a cherished piece, repurposed for neighborhood excursions. This anecdote encapsulates the enduring appeal of Euro Asia Imports: providing components and frames that are not just functional but also carry stories, history, and a distinct sense of cycling passion. The willingness of Dave at E.A.I. to verify details and add to the narrative further underscores the company’s commitment to its history and its customers. For those willing to invest and explore beyond the mainstream, Euro Asia Imports offers a gateway to a world of unique and high-quality cycling components with a rich heritage.
