Rtv Euro AGD, Poland’s leading electronics and home appliance retailer, has announced a strategic partnership with Breezy, a specialist in refurbished electronics and Trade-In programs. This collaboration aims to elevate the customer experience within RTV EURO AGD stores by offering seamless and efficient Trade-In services for used electronics.
Breezy, a subsidiary of ASBISC ENTERPRISES PLC, brings extensive expertise in the refurbished electronics market. The company has established itself as a leader in Trade-In services across multiple markets including Ukraine, Kazakhstan, and Georgia. Impressively, in 2023 alone, Breezy successfully refurbished 160,000 devices. This effort not only demonstrates their operational scale but also contributed significantly to environmental sustainability by reducing CO2 equivalent emissions by an estimated 12,640 tons. Furthermore, customers participating in Breezy’s Trade-In programs saved approximately $20 million last year, highlighting the financial benefits of this service.
Andrii Kosar, CEO of Breezy, emphasized the significance of this partnership: “Collaborating with RTV EURO AGD marks a crucial step in our European expansion. We recognize the substantial potential for Trade-In services within this region. Our proven success in Ukraine, Kazakhstan, and Georgia underscores the strong consumer demand for such programs. We are confident in replicating these positive outcomes in Poland and other Central and Eastern European countries through this collaboration with RTV EURO AGD.”
RTV EURO AGD has been a prominent figure in the Polish retail landscape since 1990, consistently leading trends and introducing innovative solutions. Operating through an omnichannel model, RTV EURO AGD serves customers via over 330 physical stores, a robust online platform euro.com.pl, and dedicated logistics centers. Renowned for expert customer service, RTV EURO AGD provides comprehensive support including financing options, insurance, and installation services, solidifying its position as a customer-centric retailer.
Andrzej Krzysztofowicz, Commercial Leader of Breezy Poland, highlighted the innovative features Breezy brings to the partnership: “Breezy is committed to simplifying the Trade-In process for both RTV EURO AGD staff and customers. We offer advanced tools such as a mobile app for device assessment and AI-powered photo evaluation. These innovations streamline operations and minimize the time required for each Trade-In transaction. RTV EURO AGD partners will have full access to our complete suite of Trade-In services, and we are actively seeking to expand our partner network within Poland.”
The integrated Trade-In program at RTV EURO AGD enables customers to exchange their used devices and utilize the assessed value towards the purchase of any new product available in RTV EURO AGD stores. Breezy’s system offers a transparent and automated device evaluation based on over 55 parameters, completing assessments within approximately three minutes. Upon completion of the evaluation, customers instantly receive an RTV EURO AGD gift voucher equivalent to the trade-in value of their device. This voucher can be applied to purchase a wide range of products, including popular brands like Apple, Samsung, Xiaomi, and others, available at RTV EURO AGD. Customers then simply pay the difference between the voucher value and the price of their new chosen product.
For further details about Breezy and its innovative Trade-In solutions, please visit https://breezy.band/.
