As the UEFA European Championships 2024™ in Germany races towards its climax, Adidas has just dropped the FUSSBALLLIEBE FINALE Official Match Ball. This striking new design will take center stage in the highly anticipated semi-finals and final matches, promising to be a key element of Today Euro Match excitement.
This isn’t just a color update; the FUSSBALLLIEBE FINALE is a bold visual evolution from the group stage ball. The iconic black wing shapes remain prominent, now energized with vibrant edges, curves, and dots mirroring the black, red, and gold of host nation Germany. This design pays homage to the tournament’s location while injecting a fresh, dynamic feel onto the pitch.
The most significant visual change is the base color. The familiar white has been replaced with a captivating silver, a direct symbol of the silverware awaiting the final four teams. This isn’t just about aesthetics; the silver hue has been rigorously developed and athlete-tested to ensure optimal visibility on the field, preventing light reflection that could distract players during crucial moments of today euro match.
But the FUSSBALLLIEBE FINALE is more than just a visually stunning ball. It’s packed with cutting-edge technology designed to enhance both gameplay and fan experience. As the first ever UEFA European Championships™ Final Official Match Ball to feature Connected Ball technology, it marks a significant leap in football innovation. This technology delivers precise, real-time ball data to video match officials. By combining player position data with AI, it directly contributes to UEFA’s semi-automated offside technology, a system already proving invaluable in supporting accurate in-match decisions throughout the tournament and crucial for fair play in today euro match.
Beyond officiating, Connected Ball technology elevates the fan experience. Viewers gain access to precise in-play data, including ball speed, spin, and distance, bringing them closer to the action and providing a deeper understanding of the game’s dynamics during every today euro match.
The technological advancements extend to the ball’s core construction. The CTR-CORE is engineered to maximize accuracy and consistency, ensuring optimal shape and air retention throughout intense today euro match play. The outer skin, PRECISIONSHELL, is crafted from polyurethane (PU) and features micro and macro textures. Combined with a 20-piece panel shape, this design enhances aerodynamics, giving players greater control and precision when it matters most in today euro match scenarios.
Solène Störmann, Global Category Director for Football Hardware at Adidas, emphasizes the ball’s connection to the host nation: “With this being the first UEFA European ChampionshipsTM to be hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be heavily inspired by the iconic colours of the German flag. But to really stand out as the ball for the most decisive games, we’ve opted for a distinctive silver base that makes the ball almost embody the coveted trophy that all these great teams will be competing for.“
Störmann also highlights the technological achievement: “As we reflect on the tournament in its final stages, it’s been an honor to be part of bringing FUSSBALLLIEBE, the joy of football, to all the fans around Germany. This is also a ball that has brought in a new era of technical innovation to the UEFA European ChampionshipsTM through Connected Ball Technology.” She concludes with anticipation for the final matches: “We can’t wait to see the new FUSSBALLLIEBE FINALE ball in the deciding matches and wish all teams the best of luck as they compete to be the best team in Europe.”
Adding a touch of artistic flair to the pre-match ceremonies for the Semi-Final and Final, Adidas has also unveiled a brand-new match ball plinth. Created by Berlin-based artistic duo Gonzales Haase AAS, the plinth is constructed from anodized aluminum in a triangular prism shape. This unique design incorporates 54 triangles, each representing one of the 54 UEFA associations that participated in the UEFA EURO 2024TM tournament and qualification rounds, a symbolic representation of the collective journey to today euro match finals.
Aligning with Adidas’s commitment to social responsibility, the FUSSBALLLIEBE FINALE Official Match Ball contributes 1% of net sales to Common Goal. This initiative supports programs driving positive social change in underserved communities, leveraging football to build a more inclusive future, even beyond the excitement of today euro match.
For fans eager to own a piece of today euro match history, the FUSSBALLLIEBE FINALE Official Match Ball is priced at €150 and available for purchase now at adidas retail stores, selected retailers, and online at adidas.com football balls.
For more in-depth information, visit adidas.com or follow @adidasfootball on Instagram or Twitter for the latest updates and conversations surrounding today euro match and beyond.
