As the UEFA European Championships 2024™ in Germany reaches its climax, Adidas has unveiled the FUSSBALLLIEBE FINALE Official Match Ball, set to take center stage in the highly anticipated Euro Semi Final 2024 matches and the final. This new ball is not just a piece of equipment; it’s a symbol of the tournament’s pinnacle, blending cutting-edge technology with a design that pays homage to the host nation.
The FUSSBALLLIEBE FINALE retains the dynamic wing shapes of the group stage ball but elevates its visual identity for the crucial knockout rounds. Bold black wing patterns are now sharply defined with vibrant edges, curves, and dots, mirroring the iconic black, red, and gold of the German flag. This striking color palette ensures the ball is visually arresting on the pitch, capturing the energy and excitement of the euro semi final 2024 games.
Replacing the standard white base, the FUSSBALLLIEBE FINALE boasts a sophisticated silver hue. This deliberate choice of color represents the coveted silverware awaiting the final four teams battling in the euro semi final 2024. Adidas engineers specifically developed and rigorously tested this silver shade to ensure optimal on-field visibility without unwanted light reflection, crucial for players and spectators alike during these high-stakes matches.
Innovation is at the heart of the FUSSBALLLIEBE FINALE. As the first UEFA European Championships™ Final Official Match Ball to incorporate Connected Ball technology, it marks a significant leap forward in football tech. This system provides real-time, precise ball data to video match officials. By merging player position data with advanced AI, this technology directly supports UEFA’s semi-automated offside system, playing a vital role in crucial in-game decisions throughout the tournament, including the decisive euro semi final 2024 fixtures.
Beyond assisting officials, Connected Ball technology enriches the fan experience. Viewers gain access to accurate, instant data points such as ball speed, spin rate, and the total distance traveled when a goal is scored. This enhanced data visualization brings a new dimension of understanding and excitement to watching the euro semi final 2024 and final matches.
Furthering its technological prowess, the ball features the groundbreaking CTR-CORE within its construction. This core is engineered to maximize accuracy and consistency in flight, while ensuring optimal shape and air retention throughout intense euro semi final 2024 games. The outer skin, PRECISIONSHELL, is crafted from polyurethane (PU) and incorporates micro and macro textures. Combined with a 20-piece panel configuration, this design enhances the ball’s aerodynamics, offering players superior control and feel as they compete for a spot in the final.
Solène Störmann, Global Category Director for Football Hardware at Adidas, emphasized the ball’s design and technological significance: “With this being the first UEFA European Championships™ hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to strongly reflect the iconic colors of the German flag. The distinctive silver base truly sets it apart as the ball for the tournament’s most critical games, almost like a physical embodiment of the trophy itself that teams in the euro semi final 2024 are vying for.”
Störmann further reflected on the tournament’s impact: “It’s been an honor to contribute to bringing FUSSBALLLIEBE – the joy of football – to fans across Germany. This ball represents a new era of technical innovation for the UEFA European Championships™, particularly with the Connected Ball Technology. We eagerly anticipate seeing the FUSSBALLLIEBE FINALE in action during these decisive matches and wish all teams competing in the euro semi final 2024 the best of luck.”
Adding to the prestige of the euro semi final 2024 and final, Adidas also revealed a new match ball plinth designed by Berlin-based artistic duo Gonzales Haase AAS. This plinth, crafted from anodized aluminum in a triangular prism shape, features 54 triangles, each representing one of the 54 UEFA associations involved in the UEFA EURO 2024™ tournament and its qualifying stages.
The FUSSBALLLIEBE FINALE Official Match Ball extends beyond the field, embodying Adidas’s commitment to social responsibility. A portion of net sales, 1%, will be contributed to Common Goal, supporting initiatives that promote lasting social change in underserved communities, fostering a more inclusive future through football.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase now at adidas retail locations, select retailers, and online at adidas.com/football-balls. As the euro semi final 2024 approaches, this ball stands ready to become a part of football history.
