Today marks the exciting reveal of the FUSSBALLLIEBE FINALE Official Match Ball by Adidas, set to take center stage in the semi-finals and final of the UEFA European Championships 2024™ in Germany. This premium Euro Soccer Ball is not just a piece of equipment; it’s a symbol of the pinnacle of European football, designed for the most crucial matches of the tournament.
The FUSSBALLLIEBE FINALE builds upon the visually striking design of the group stage ball but elevates it with a refreshed aesthetic befitting the final stages. The iconic black wing shapes remain prominent, now energized with vibrant edges, curves, and dots in the unmistakable black, red, and gold of host nation Germany. This color scheme proudly celebrates the tournament’s location and adds a dynamic visual element to the ball’s design.
A significant departure from the group stage ball is the replacement of the white base with a captivating silver. This striking silver color is specifically chosen to represent the coveted silverware that awaits the final four teams. Adidas has meticulously developed and rigorously tested this silver hue with athletes to ensure optimal on-pitch visibility without unwanted light reflection, a crucial factor in high-stakes matches. This ensures that players and viewers alike can clearly track this euro soccer ball throughout the game.
Unveiled at the Home of adidas Football in Berlin, the FUSSBALLLIEBE FINALE is groundbreaking as the first UEFA European Championships™ Final Official Match Ball to incorporate Connected Ball technology. This innovation provides real-time, precise ball data to video match officials. By combining player position data with advanced AI, this technology significantly contributes to UEFA’s semi-automated offside system, playing a vital role in supporting accurate in-match decisions throughout the entire tournament. This makes this euro soccer ball not only a tool for the players but also a technological asset for fair play.
Beyond assisting officials, the Connected Ball technology enriches the fan experience. Viewers gain access to accurate, real-time in-play data, including ball speed, spin rate, and the total distance traveled by the ball – even capturing the exhilarating moment it hits the back of the net. This level of data integration brings fans closer to the action and offers a deeper understanding of the game’s dynamics, making each match more engaging.
Innovation continues beneath the surface of this euro soccer ball. The FUSSBALLLIEBE FINALE features a revolutionary CTR-CORE, engineered to maximize accuracy and consistency. This core design ensures superior shape and air retention, crucial for maintaining consistent performance throughout intense matches. Complementing the CTR-CORE is the PRECISIONSHELL polyurethane (PU) skin. This outer layer incorporates both micro and macro textures and is configured in a 20-piece panel shape. This sophisticated construction is specifically designed for enhanced aerodynamics, giving players greater control and precision in their shots and passes with this high-performance euro soccer ball.
Solène Störmann, Global Category Director for Football Hardware at adidas, emphasized the inspiration behind the ball: “With this being the first UEFA European Championships™ hosted by a single nation since 2016, we wanted the FUSSBALLLIEBE FINALE to be heavily inspired by the iconic colors of the German flag. But to really stand out as the ball for the most decisive games, we’ve opted for a distinctive silver base that makes the ball almost embody the coveted trophy that all these great teams will be competing for.”
Störmann further reflected on the tournament’s impact: “As we reflect on the tournament in its final stages, it’s been an honor to be part of bringing FUSSBALLLIEBE, the joy of football, to all the fans around Germany. This is also a ball that has brought in a new era of technical innovation to the UEFA European Championships™ through Connected Ball Technology. We can’t wait to see the new FUSSBALLLIEBE FINALE ball in the deciding matches and wish all teams the best of luck as they compete to be the best team in Europe.”
Adidas also unveiled a striking new match ball plinth designed for the pre-match ceremonies of the Semi-Final and Final. Created by Gonzales Haase AAS, a Berlin-based artistic duo known for their innovative approach, the plinth is crafted from anodized aluminum in a triangular prism shape. It comprises 54 triangles, each representing one of the 54 UEFA associations that participated in the UEFA EURO 2024™ tournament and qualification rounds, adding a layer of symbolic significance to the presentation of this prestigious euro soccer ball.
Aligning with adidas’ commitment to social responsibility, the FUSSBALLLIEBE FINALE Official Match Ball contributes 1% of net sales to Common Goal. This initiative supports organizations driving lasting social change in underserved communities, leveraging football to build a better and more inclusive future. By purchasing this euro soccer ball, consumers contribute to a larger cause.
Priced at €150, the FUSSBALLLIEBE FINALE Official Match Ball is available for purchase today at adidas retail stores, selected retailers, and online at adidas.com football balls. Football enthusiasts and collectors alike can own a piece of Euro 2024 history and experience the cutting-edge technology and design of this exceptional euro soccer ball.
For more information, please visit adidas.com or follow @adidasfootball on Instagram or Twitter for further updates and conversations surrounding the UEFA Euro 2024™ and this revolutionary euro soccer ball.
